Laid down at
the beginning of the 1920s for Ermenegildo Zegna and subsequently upgraded by
famous landscape architects of the caliber of Pietro Porcinai and Paolo
Pejrone, the Conca dei Rododendri (Rhododendron Bowl) is on the Panoramica
Zegna road to Bielmonte. It offers a palette of extraordinarily beautiful colors
in May and June.